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Down: The Dating Application Using The Shame Of Getting Down
TL;DR: Whether you are considering a secure location to date or an exclusive spot to hook up, Down is the number 1 application to make to, specifically if you’re a female. With 2 million consumers and 50 percent of suits meeting IRL, getting a night out together or acquiring down has not been simpler or higher enjoyable.
Intercourse often is a taboo subject matter, specifically if you’re looking for it. However, online dating is normally in the same manner taboo.
Exactly how are you expected to merely appear and say all that’s necessary is a hookup without experiencing bad? You do it through Down software.
Or exactly how could you be designed to open up your self around online dating sites if you are not comfortable aided by the environment? Once again, you are doing it through the Down app.
Down is considered the most secure and private strategy to state what you would like (to get what you need) â no embarrassment or anxiety!
Simple tips to “Get Down” or “Get Date”
Of raising stress using the online dating marketplace, Colin Hodge cofounded Down (previously generally Bang with Friends) in January 2013 for visitors to clearly, and independently, state the things theyare looking for without shame.
Users, whose ordinary age brackets between 18 and 35, check in through Facebook, and Down makes use of their friends, pals of buddies and other associations to generate matches.
For one thing more serious, people can choose to “Get Date,” but if they desire anything a lot more everyday, then they can choose “Get Down.'”
Keeping with the unknown theme, regardless of what a person picks, the individual on the other side end cannot see who they really are until in addition they choose to get a romantic date or get down.
Unlike most online dating sites, people do not have to fill in a long profile with brilliant stories, and participation is entirely key unless the members opted for otherwise.
Users are also offered a Bangability score, which Hodge mentioned is a “key formula” based on how a lot of people have actually seen all of them and just how lots of people are contemplating conference for either a romantic date or for acquiring all the way down.
Down, which is available on iOS and Android, is launching an innovative new feature labeled as “routine Picks,” in which people have the 10 finest suits throughout the day in the place of being required to swipe through hundreds, or even thousands, of men and women to get a match.
“it is simply an easy way of popping to the application, spending 30 seconds then happening together with your day â ensure you get that time arranged for week and feel like it isn’t an overwhelming procedure, but it’s something which only suits into the existence,” Hodge stated.
Maybe not another sketchy hookup app
So exactly what keeps Down from becoming grouped with spammy hookup programs? Honesty.
Down took that which was missing through the industry (a dating internet site that is not scammy or coming across too great) and created an easy method for folks for connecting in a way that they are aware is providing them with what they need and never wasting their unique time.
“we are very much accustomed to prospects kind of sugar-coating the online dating scene,” Hodge stated. “We planned to give men and women a more truthful solution to relate with both and make sure we aren’t, frankly, bullshitting them,” he stated.
This honesty is also shown in Down’s user base.
In accordance with Hodge, the organization took the social approach to getting traction, utilizing recommendations to distribute the news headlines concerning the web site, which has resulted in an even more authentic product and clients.
“that is stored the grade of the site higher. Additionally, it is kept the portion of people coordinated and happening a date larger,” he stated.
Another fun fact: it’s mainly ladies who are looking to get down.
Hodge said 75 % of females decide to get down when compared to 65 percent of males, citing protection as explanation.
“honestly its a less dangerous environment than just fulfilling total visitors,” the guy stated. “we need to give ladies the capacity to be an equal part inside the courting procedure also to possess freedom to decide on whatever intention they want.”
a modern-day secret admirer
The response from consumers might extremely grateful. Hodge stated folks are thrilled for a place where capable say what they want without judgment, and Down is thrilled to provide it with in their mind.
“People are carrying this out anyhow traditional, so we may as well let them have the technology to get it done in a better way,” he mentioned. “We realized, specifically for younger generation, there had been a requirement to create matchmaking inside contemporary age and make it a great deal easier.”
Hodge promotes consumers to anonymously invite buddies they want to get down with through the web site. And you guessed it â the person you ask will not understand it’s you until they join.
“We want individuals invite people they know in a key means through the app, and that I genuinely believe that raises everyone’s likelihood of success,” he stated. “its a modern-day key admirer note possible deliver to your pals via text.”
